1 The price has changed over time: it launched at €300, the first models sold at €350 and today it is closer to €400.
2 These figures are estimates, cross-checked three times, but they have changed over time and may no longer be exactly the same today. The overall idea remains the same, though.
3 Direct to consumer: selling straight to the customer
4 Digitally native vertical brands
5 Unique selling proposition
The marketing promise
6 “La fabuleuse histoire de Bob, le mini lave-vaisselle connecté, écolo et 100% made in France” [The fabulous story of Bob, the connected, eco-friendly, 100% made in France mini dishwasher], Annabelle Grelier, France Culture, 22 March 2021
7 “Made in France : Bob le lave-vaisselle veut conquérir le monde” [Made in France: Bob the dishwasher wants to conquer the world], Clotilde Briard, Les Echos, 11 November 2021
8 Of which €20M pre-money
9 Société par Actions Simplifiée, the flexible French company form most start-ups use
10 Société Anonyme, the French public limited company
11 Bonds that can be converted into shares
12 Shares that can be freely traded on the market
13 Turnover, i.e. sales
14 Letter of intent
15 Who was not at the company at that time
16 Eric Larchevêque, Marc Simoncini and Delphine André
17 “Eric Larchevêque au bord de la rupture face aux créateurs de Bob dans Qui veut être mon associé ? : « Leur comportement était inapproprié »” [Eric Larchevêque at breaking point with Bob’s creators on Qui veut être mon associé?: ‘Their behaviour was inappropriate’], Benjamin Rabier, Télé Loisir, 5 January 2022
19 Extraordinary general meeting
20 “Le fabricant du lave-vaisselle Bob veut lever 1 million d'euros auprès des particuliers” [The maker of the Bob dishwasher wants to raise €1 million from individuals], Véronique Yvernault, LSA, 4 June 2024