How awards steer opinion, with conflicts of interest by the bucketload.
For a while now, I’ve had the subject of financial product rankings sitting in my notes, like plenty of other subjects, without ever covering it properly. Then this week came yet another ranking of influencers talking personal finance and property, in which one of the frontrunners has been buying likes and comments since the day he opened his account.
So here’s the chance to take a wider look at these rankings and plastic trophies, which nobody ever dares call rotten, for fear of being left off next time. And to get a better grip on the conflicts of interest that nonetheless lead companies and individuals to make decisions.
Let’s deep dive.
SHAMELESS PLUG BEFORE WE GET TO THE CONTENT