A few days ago, yet another video lands in my monitoring notifications. A worthless YouTube upload: a hooded figure with a blacked-out face, sitting behind a desk, in front of an AI-generated eagle logo and the name “PM Productions”. The whole thing dubbed by a deep, threatening voice, probably human. The kind of thing you find between two videos about the Illuminati.
For those just joining: Hakim Benotmane is the founder of the Nabab Kebab fast-food chain turned full-time mythopreneur (an entrepreneur whose main product is his own legend), banned from running any company in France since 20232, reinvented at the head of an investment club called Hakisition, based in the UK, unlicensed, with no structure, and with roughly €7M in membership fees collected. We covered it in detail in a first episode and then in a second one (both in French). What follows is the third.
The video's title:
HAKISITION, HAKIM BENOTMAN : L'ARNAQUE EN BANDE ORGANISÉE DÉMASQUÉE (Têtes pensantes révélées) #anaque
[HAKISITION, HAKIM BENOTMAN: THE ORGANISED SCAM EXPOSED (Masterminds revealed) #anaque]
We'll skip past the spelling, wrong both on “Benotman” and on “#anaque” (arnaque is the French word for scam). What's more surprising is that, before that, the same YouTube channel had published another video.
BLAST CLUB ET M6 COMPLICE D'UNE VASTE ESCROQUERIE ? La Chute d'un « King » de M6 ?
[BLAST CLUB AND M6, ACCOMPLICES IN A MASSIVE FRAUD? The Fall of an M6 “King”?]
Which itself came more than 3 months after “Bernard Madoff: 65 billion gone up in smoke”.
That Madoff video, published on 2 December 2025, is nothing remarkable. What is remarkable is the timing of what follows.
The funny thing about this latest video on Hakisition is its subtitle. The masterminds. As if Hakim Benotmane could not himself be the mastermind. The video rolls out a full org chart, with names, roles and percentages. Let's roll.
First, there's Wissame Naji, presented as the club's “real brains”, in charge of the overall vision and supposedly steering its social media strategy. Questioned at the end of 2025, for the first newsletters on the subject, Naji had been keen to clarify:
“As you noted, I simply worked on his personal brand as a contractor, through my agency Influnz, which has been active since 2022 and through which I support many entrepreneurs.”
Wissame Naji
Then there's Ryan, a marketing and communications manager who allegedly wrote the “persuasive pitch” aimed at members and supposedly coordinated the marketing campaigns, accused (along with Wissame) of “concentrating the gains” and of orchestrating the mechanics of the embezzlement.
Next comes a lawyer, who asked not to be named, presented as the group's legal adviser, who allegedly “secured” the structure, “drafted” the contracts and served to “reassure” members. Except that none of the members I questioned had ever heard her name, and the only time it shows up in the exchanges I was able to review is to threaten contractors who refused to transfer funds without guarantees. As an employment-law specialist, it's hard to see how she could have signed off on the club's strange set-up in 2025. She was never the club's lawyer. The club's lawyer is Sonia Delaye-Nsir, who signed a contract, collected around €50K, and handled the Geneva and Marrakesh events. The former, for her part, assisted Benotmane on employment-law cases linked to his restaurants, notably the hearing at the Nancy criminal court on 26 March 2025 for undeclared labour, which ended in an acquittal. Nothing to do with the club. She was never paid.
Finally, there would be Romain Dubois, an “operational CEO” who allegedly supervised the closers. We really need to talk about these closers and setters one day.
The video doesn't stop there. It also names Jamel, presented as Benotmane's “operational right-hand man”, François Cardaci, the “logistics asset manager” (read: the boats, which we had already covered), a certain Raphaël on 5% of revenue for “general supervision”, Jean Hollaender, who would get up to 40% on the challenges (paid multi-day online programmes), and Lucas, “head of sales”. Quite the crowd: a 24-year-old seller of webinar courses based somewhere between Colombia and Peru, and a Dubai “Strategic CEO” who scales seven-figure companies nobody has ever heard of.
And this whole little crowd would share 100% of the revenue. Here is what the video attributes to them:
Alleged revenue split, according to the video
Total: 100%. And Benotmane? 0%. According to the video, he gets nothing. Astonishing.
Correction from one of those named: the real percentages don't match. Above all, he is the one who set them, by email. These aren't shares of the loot. They are contractors' commissions, imposed by the boss. A classic scheme among course sellers: setters and closers1 work on commission, carry the risk, and if the results don't come, they are owed nothing.
Besides, Benotmane didn't invest a single euro. No advertising budget, no paid campaign. Visibility? Naji built it: videos, branding, podcasts. Conversion? The closers, paid on commission. When he keeps telling those around him that “80 to 90%” of the revenue was “eaten up by marketing”, he is lying. He financed nothing. He promised percentages to people who did the work, and when it came time to pay, he discovered it was too expensive.
Except that in an email I was able to review, dating from the very beginning of the Hakisition club, Hakim Benotmane says without any ambiguity that the project is him. Whereas in the video, which calls the club a “massive fraud”, Benotmane is described as a “front with no direct access to the money flows”, serving only to attract clients thanks to his social media community.
The problem is that Benotmane is the one who holds the accounts, makes the transfers, and decides who gets what. In total, according to several concurring sources, around €7M in membership fees were collected. Benotmane redistributed part of it to contractors, while leaving several hundred thousand euros unpaid.
Because to understand how €7M ends up in one guy's pockets, you have to go back to the very beginning. Two people involved confirm it: the club's first 50 membership fees, around €300K, did indeed pass through Influnz's business account. The reason is simple: at launch, Benotmane had no structure to collect the money. No company dedicated to the club. No account. Nothing.
So Naji agrees to act as a transit account, with a contract between the two of them. When Benotmane asks him to transfer all of the funds to one of his personal accounts in Luxembourg, Naji refuses. He first demands that each member sign an addendum transferring liability to Benotmane's company HK Club. As long as the addenda aren't signed, he keeps the funds. Logical: it's his account, it's his liability.
Benotmane doesn't take it well. He sends that same lawyer to threaten legal action. Yes, the very one the video places in the “mafia network” alongside Naji. In reality, she is sent by Benotmane against Naji. He sends emails laying down his rules, deciding everyone's percentages, and demanding the funds. At one point, Naji even offers to refund everyone and call it a day. The boss, who sees the money and the project's potential, backs down.
The addenda eventually get signed. The funds are transferred, minus the contractors' commissions. All of it documented, contracted, signed.
The video presents Naji as the “brains” who “concentrates the gains”. It's the exact opposite. The real shambles, from the start, is Benotmane: no structure, no dedicated account, funds passing through contractors' accounts, and a boss who loses his temper when asked to do things by the book.
So we have a video that hits the club while presenting its founder as a mere front. And that throws under the bus everyone who no longer works there.